|
A shopping cart is a software application that typically runs on
the computer where your website is located (the Web server), and allows your customers to do things
such as searching for a product in your store catalog, adding a selected product to a basket, and
placing an order for it.
The shopping cart "integrates" with the rest of your
website. In other words, there are typically links on your Web pages that customers can click on,
and which allow them to perform some of the functions described above; For example, many ecommerce
websites have a "search" link appearing on every Web page, as part of the navigation area.
The link will point to a feature, such as the search feature, provided by the shopping cart.
Shopping carts are written in a variety of different programming
languages. Some of them provide full access to the "source code", thus allowing experienced
programmers to make modifications to the system features, some others do not. Some shopping
carts run on Windows Web servers, some on Unix, others on both. In most cases, you can place
the shopping cart on your Web server simply by transferring its files there using any FTP software,
where FTP stands for File Transfer Protocol.
More simply put — primarily a shopping cart has
three tasks: keeping track of all the products a customer has chosen to buy, tallying the total cost
of those items together, and receiving payment for those items at checkout. Some of the more advanced
carts will have extra features such as inventory management, shipping cost calculators, digital
downloads, affiliate tracking, and other features.
Anyone who runs an online business where more than one product or service is sold
should have a shopping cart; anyone from a merchant selling dolls on a small scale
to Amazon.com. The decision of which cart to buy is up to the individual business, but anyone who has
a product or service to sell will quickly recognize shopping cart software is the best option for
taking orders and receiving payment.
|